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The Second Life is an idea that is inspired from the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and it’s needs are growing at lightning speed, we need to rethink the materials we design, make and use. Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.

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This collection is giving choice to the consumer to select their own price considering various aspects of the product design, production and impact. The customers can make an offer below or above the fixed price of the product based on the mentioned indicators and their buying capacity.

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Tool kit - 26 pencils and tools alike - The Second Life IndiaTool kit - 26 pencils and tools alike - The Second Life India
Recycled paper pencils - Hand dyed and patterns - The Second Life IndiaRecycled paper pencils - Hand dyed and patterns - The Second Life India
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