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The Second Life is an idea that is inspired from the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and it’s needs are growing at lightning speed, we need to rethink the materials we design, make and use. Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.

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Autoappa | a multipurpose bag - The Second Life IndiaAutoappa | a multipurpose bag - The Second Life India
    Bindu - Reusable planner / travelogues - The Second Life IndiaBindu - Reusable planner / travelogues - The Second Life India
    B6A5
      Card holders - Upcycled tyre tube and recycled felt V2 - The Second Life IndiaCard holders - Upcycled tyre tube and recycled felt V2 - The Second Life India
      Deep MaroonLight GreyTurquoise blueYellow ocherOlive greenNavy blueCarrot pink
        Coffee Essence: Coptic Bound Notebook with Upcycled Coffee Grounds - The Second Life IndiaCoffee Essence: Coptic Bound Notebook with Upcycled Coffee Grounds - The Second Life India
        A6A5B6
          Coptic bound note book - Block printed newspaper - The Second Life IndiaCoptic bound note book - Block printed newspaper - The Second Life India
          A6A5B6
            Coptic bound note book - Upcycled tyre tube cover - The Second Life IndiaCoptic bound note book - Upcycled tyre tube cover - The Second Life India
            A5B6
              Dog leash - The Second Life IndiaDog leash - The Second Life India
              Regular 113 cmExtra long 260 cm
                Rs. 600.00
                Embroidered travelogue / Planner - Upcycled tyre tube and recycled felt - The Second Life IndiaEmbroidered travelogue / Planner - Upcycled tyre tube and recycled felt - The Second Life India
                Geometric Elegance: Inspired Cover NoteBooks - The Second Life IndiaGeometric Elegance: Inspired Cover NoteBooks - The Second Life India
                A5
                  Google Cases - Upcycled tyre tube and recycled felt - The Second Life IndiaGoogle Cases - Upcycled tyre tube and recycled felt - The Second Life India
                  Hand stitched Multipurpose pouch - Upcycled tyre tube and VHS tape - The Second Life IndiaHand stitched Multipurpose pouch - Upcycled tyre tube and VHS tape - The Second Life India
                  SmallMedium
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