Atul JohriDesigner | Entrepreneur
Upcycled, Recycled, Natural, Organic & handmade
THE SECOND LIFE
"The Second Life" is an inspired concept that stems from the interconnected principles of the three R's: reduce, reuse, and recycle. In our current materialistic economy, it is crucial to shift our focus towards understanding our actual needs rather than our wants, placing emphasis on the concept of "reduce." With the population and its demands rapidly expanding, it becomes necessary to reevaluate the materials we design, manufacture, and utilize.
When we examine the paper section of a newspaper or the plastic component of a plastic bag, we are presented with the choice to either reuse or recycle them to their maximum potential. Throughout this decision-making process, it is essential to consider energy efficiency, environmental consciousness, economic viability, social innovation, and cultural diversity. By incorporating these factors into our choices, we can ensure that the processes and outcomes align with our goals of sustainability and resource preservation.
"The Second Life" embraces the belief that our materials and resources can have an extended lifespan, benefiting both the environment and society. By rethinking our approach and adopting responsible practices, we can contribute to a more sustainable future. Let us prioritise the reduction of waste, the promotion of efficient resource utilisation, and the cultivation of innovation while embracing cultural diversity. Together, we can create a world that cherishes longevity, environmental consciousness, economic viability, social progress, and cultural richness.
In this enlightening TEDx talk, Raahul Khadaliya takes us on a journey into the fascinating realm of product and material reincarnation, shedding light on the path to a sustainable future through innovative design. Through his insightful discourse, Khadaliya delves into the transformative power of design, showcasing how discarded products can be reborn into new, purposeful creations with the aid of local artisans' exceptional skills.
By challenging the boundaries of conventional design, Khadaliya emphasizes the importance of venturing into underserved areas where the impact of design is most needed. His thought-provoking talk invites us to reimagine the possibilities and potential lying dormant within the realms of waste and discarded materials.
As the founder of Studio ABCD, Khadaliya brings a wealth of knowledge and firsthand experience to his TEDx talk. Independently organized by a local community, this inspiring event provides a platform for Khadaliya to share his profound insights and foster a deeper understanding of how design can be a catalyst for positive change.
Join us on this captivating journey as Khadaliya unveils the transformative power of design, encouraging us to explore the untapped potential within our world of waste. Prepare to be inspired and motivated to envision a sustainable future where innovative design leads the way.
The Second Life has the power to become one of the key players in days to come and bring the conscious communities and consumers together to tread the path of a much meaningful life ahead. To me, The Second Life stands for "the sustainable lifestyle" I wish the entire team behind this brand to grow and inspire others to have more meaningful practices ahead.
The Second Life’s products are a true representation of thoughtful design. Their designs showcase the possibilities when products are designed to solve a problem rather than to just feed the greed of consumption. All their products are unique in their own way - right from the upcycled diaries to the upcycled lamps - they all tell a beautiful story of re-loving pre-existing materials.
TSL product range is contemporary in design that integrates Indian aesthetics and techniques with sustainability centred process from material to final product. The products are functional and durable. Also a personal connect that I'm contributing positively in a small way by consuming products that are sustainability centred as a consumer.
Consider me the BIGGEST fan of TSL! Never have I seen such beautiful products made out of completely upcycled materials. My favourite range of TSL is their stationery which is ingenious as it’s not only Indian and sustainable, but aesthetic too! Made out of used movie poster materials and used newspaper & block printed so beautifully, they make the perfect sustainable gifting option. I always have a bunch of items handy for gifting :)