Atul JohriDesigner | Entrepreneur
Upcycled, Recycled & handmade
THE SECOND LIFE
The second life is an idea that is inspired from the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and it’s needs are growing at lightning speed, we need to rethink the materials we design, make and use. Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.
Raahul Khadaliya explores the multiple lives of products and materials and how innovative design paves the way for a sustainable future. He speaks about transforming discarded products into new products with the help of great design and skills of local artisans. Watch this talk to understand how design has to break its conventional barriers and go to places where it is most needed. Founder, Studio ABCD This talk was given at a TEDx event using the TED conference format but independently organized by a local community.Online Store
The Second Life has the power to become one of the key players in days to come and bring the conscious communities and consumers together to tread the path of a much meaningful life ahead. To me, The Second Life stands for "the sustainable lifestyle" I wish the entire team behind this brand to grow and inspire others to have more meaningful practices ahead.
The Second Life’s products are a true representation of thoughtful design. Their designs showcase the possibilities when products are designed to solve a problem rather than to just feed the greed of consumption. All their products are unique in their own way - right from the upcycled diaries to the upcycled lamps - they all tell a beautiful story of re-loving pre-existing materials.
TSL product range is contemporary in design that integrates Indian aesthetics and techniques with sustainability centred process from material to final product. The products are functional and durable. Also a personal connect that I'm contributing positively in a small way by consuming products that are sustainability centred as a consumer.
Consider me the BIGGEST fan of TSL! Never have I seen such beautiful products made out of completely upcycled materials. My favourite range of TSL is their stationery which is ingenious as it’s not only Indian and sustainable, but aesthetic too! Made out of used movie poster materials and used newspaper & block printed so beautifully, they make the perfect sustainable gifting option. I always have a bunch of items handy for gifting :)