REDUCE | THE SECOND LIFE ® is an idea that is inspired by the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy, we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and its needs are growing at lightning speed, we need to rethink the materials we design, make and use. Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative. The Second Life is an outcome of a conscious need to find sustainable business solutions. |
Our impact through Design intervention
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Environmental |
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Economical |
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Sustainable product design
- Raw materials sourcing – Various types of waste materials
- Design process altered for sustainable innovations
- Production processes reimagined for sustainable outcomes
Sustainable business design
- Possible scaling up strategies
- Ethical employment opportunities for the rural
- Reusing traditional resources & knowledge impacted by new-age technologies
- Reimagined business processes for sustainable innovation