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THE SECOND LIFE ® is an idea that is inspired by the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy, we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and its needs are growing at lightning speed, we need to rethink the materials we design, make and use.

Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.

The Second Life is an outcome of a conscious need to find sustainable business solutions.
A case study, designing & developing sustainable alternates to various needs of a product based business. The design brief is created involving various start and end points.



Our impact through Design intervention


  • Ethical livelihood opportunity
  • NGO engagement with available resources
  • Creating new opportunities for dying traditional craft forms using existing resources
  • Awareness about sustainable products


  • Upcycling various waste materials
  • Handmade and non-toxic
  • Indirect promotion for environmental conservation


  • Energy efficient and handmade
  • Availability and affordability
  • Consumer awareness and market expansion



You can find more visual stories of our progress on our social media.

Instagram  |  Facebook  |  Twitter

Sustainable product design

  • Raw materials sourcing – Various types of waste materials
  • Design process altered for sustainable innovations
  • Production processes reimagined for sustainable outcomes

Sustainable business design

  • Possible scaling up strategies
  • Ethical employment opportunities for the rural
  • Reusing traditional resources & knowledge impacted by new-age technologies
  • Reimagined business processes for sustainable innovation
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