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The Second Life is an idea that is inspired from the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and it’s needs are growing at lightning speed, we need to rethink the materials we design, make and use. Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.

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Journal

· Design for Sustainability ·

The Unavoidable Plastic Plague: A Capitalist and Consumerist Perspective

In the heart of modern capitalism and consumerism, plastic stands as an emblem of convenience and accessibility. It has permeated every facet of our lives, offering an ease that is...

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The Second Life – products and livelihoods re-invented

The Second Life – products and livelihoods re-invented Sustainability has evolved over the last decade to become the need of the hour from just being an alternative lifestyle choice. Consumers...

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The Second Life design ideology and philosophy

Bringing sustainability into the very core of our processes and products has enabled us to contribute to various SDGs and tread on a path of holistic progress. Here are details on how we do it. Read More

At The Second Life sustainability thrives!

Like almost everything in life, sustainability is a non-binary concept, it is a spectrum. It has evolved over the last decade from being an alternative lifestyle choice to something that is the need of the hour. The more than an individual's lifestyle leans towards the better end of the sustainability spectrum, the better the future looks for the entire planet. Read More
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