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The Second Life is an idea that is inspired from the interconnectivity of the three R’s ideology, reduce, reuse and recycle. In this materialistic economy we need to know how much do we need rather than want, which is the first thought ‘reduce’. When the population and it’s needs are growing at lightning speed, we need to rethink the materials we design, make and use. Looking at the paper part of a newspaper and the plastic part of a plastic bag, we can either choose to reuse them or recycle them as much as possible, considering the processes and outcome, which are energy efficient, environmentally conscious, economically viable and socially innovative.

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Founder


Raahul Khadaliya | Founder

Raahul is a designer, self taught photographer, systems thinker focused on sustainable practices in the city of Bangalore. On a mission to design sustainably, he utilises his training in communication & product design to develop eco-friendly and user-centric design solutions. ABCD - Raahul’s studio - explores sustainability through various mediums of design targeting social, environmental, cultural and economical aspects. The Second Life, a brand under ABCD, is an initiative to bring awareness about sustainability through simple day to day products, working with waste materials, their materiality and usability. This initiative is, also, a result of the conscious need for a milestone or case study of how businesses can adapt sustainable design and thinking.

Raahul, a by choice vegan, lives a very sustainable life involving social, ethical, environmental values and experimenting with them in his day to day life to find an alternate constantly. He lives in Indiranagar, Bangalore with his beautiful dogs.

The Second Life

Creative Team

Sneha Ravishankar

Process designer

Mala

Master artisan

Sangeetha

Senior artisan

The Second Life

Energy generators

Nanouh

Chupa Rustam

Tynee

Gundaraj

Tikki

Trainee
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